December 19th, 2011

Whisky Masterclass – any time, online

John Hansell

We hope you recall Dave Broom’s piece from our fall issue of Whisky Advocate, in which he chronicled touring Scotland in a cheese-reeking motorhome with a South African camera crew. The purpose of the tour was to create a series of video classes on whisky, and that class is now available, both online and as a set of DVDs, called The World Masterclass.

It’s no small project. This first year of the course is a series of 50 lessons, each featuring Broom describing an aspect of whisky production, backed up by video clips of distillers giving their own personal perspectives on that facet.  That’s perhaps the most appealing part of this package; learning about malting from Eddie MacAffer (Bowmore), milling from Georgie Crawford (Lagavulin), distillation from Mickey Heads (Ardbeg), finishing from Jim McEwan (Bruichladdich)…this is no surface-skim of whisky education, it’s as geeky as you want to get.

“It’s all very well having the theory laid out,” says Broom, “but the only way in which you can understand whisky is by seeing the places in which it is made: the landscape, the weather — and it was pretty wild when we were there — and, most importantly, the phenomenal people who make the spirit.”

You can’t have a whisky masterclass without tasting, of course. While you can’t actually taste whisky coming through the screen, there are 100 three-to-five minute sessions of tasting readily available major whisky brands with Broom, featuring full descriptions of the flavors and positioning them in one of five “flavor camps.”

It’s a serious undertaking, and you’ll have to take it seriously to get everything out of it; each lesson presents a multiple-choice test at the end. You have to pass the test to unlock the next level (whisky education as video game progression?). There are other rewards: once enrolled, you get offers for whisky specials, events, and further filmed specials. Year 2 will add Irish whisky and blended Scotch whisky, as well as more in-depth focuses on specific Scottish distilleries.

The price for the online/5-DVD course is $150. Enrollment and more information is available at theworldmasterclass.com–Lew Bryson

Category: Education,Websites,Whisky Advocate Magazine,Writers Tags: , 34 Comments

March 21st, 2011

The Balvenie Whisky Academy debuts

John Hansell

When it comes to whisky, education is key. The buyer purchases a whisky he (or she) will like, the retailer is happy, the distributor is happy, and the producer is happy. That’s why I have devoted my professional life to it.

That’s also why I was happy to hear from Sam Simmons, The Balvenie Global Ambassador, when he told me about the Balvenie Whisky Academy. It’s not just Balvenie who wins here. Everybody wins. Well done!

Here’s the scoop, directly from Sam himself:

We have just completed a series of 35 films we are calling The Balvenie Whisky Academy. I began work on it this past autumn and it began to take shape with filming in November and December.

The series is available at http://www.thebalveniewhiskyacademy.com/

A blurb about the project:

The Balvenie Whisky Academy

A series of 34 online films, The Whisky Academy will be available exclusively to Warehouse 24 members and provides an introduction to the world of single malts for newcomers, as well as greater depth of understanding for those already familiar with whisky. There are contributions from internal experts like Malt Master David Stewart, Global Ambassador Sam Simmons, Dufftown Site Leader, Stuart Watts and Process Team Leader, Marie Stanton, as well as external experts like whisky scholar Charles MacLean, writer Gavin D. Smith, and Sukhinder Singh of The Whisky Exchange.

As well as providing a history of whisky, how it’s produced, the crafts and chemistry involved, the Whisky Academy will also answer some of the most commonly asked questions about single malts, as well as guiding the viewer through the science of flavour and the techniques of whisky tasting.

The Balvenie Whisky Academy comprises four modules, containing a total of 34 short films which offer expert insights and commentary on the world of single malt whiskies. So, whether the viewer is at the start of their whisky journey, or is a relative expert, there is something for everyone.

The full library of the 34 Whisky Academy videos will ‘live’ on The Balvenie website, and will be available exclusively to Warehouse 24 members.

[You can find a sample of the films, this one focusing on barrel sizes and names, right here.]

By way of an ‘at-a-glance’ overview, the four modules and summary of what they cover are detailed below:

Module 1 – ‘The History of Scotch Malt Whisky’

Experts featured: Charles MacLean and Sukhinder Singh of The Whisky Exchange

Module 2 – ‘Production of Scotch Malt Whisky’

Experts featured: Richard Lake from Crisp Maltings Group, Marie Stanton, Stuart Watts and David Stewart from The Balvenie, Ian Grant from Glenfiddich and Leslie Gracie from William Grant & Sons

Module 3 – ‘Whisky Nitty Gritty’

Experts featured: Eddie Ludlow of The Whisky Lounge, writer Gavin D Smith, The Balvenie Global Ambassador, Sam Simmons and Sukhinder Singh of The Whisky Exchange 

Module 4 – ‘Nosing and Tasting’

Experts featured: Leslie Gracie, Eddie Ludlow, David Mair, David Stewart and Sam Simmons

Category: Education,Marketing,Scotch whisky,Websites,Writers Tags: 6 Comments

October 22nd, 2010

Kentucky Distillers’ Association has a new website

John Hansell

And there’s a lot of good information on bourbon there. Not all of the bourbon distillers are a member of of the KDA (Buffalo Trace, for example), but it’s still a good resource. Check it out here. Their formal press release follows.

Kentucky Distillers’ Association
Unveils New Website

FRANKFORT, Ky. – The Kentucky Distillers’ Association today introduced a redesigned website featuring in-depth information about the state’s signature Bourbon industry, tasting notes on its members’ premium brands and details on their programs to fight underage drinking.

The site is www.kybourbon.com. It was designed by thevimarcgroup of Louisville.

KDA President Eric Gregory said the new design is simple to navigate and inviting to use. “Our goal is to make the website a vital tool for anyone seeking key information about this important industry,” he said.

“And it’s all there – from the latest news to steps on how to hold your own Bourbon tasting.”

In addition, visitors can read the first-ever economic impact study of Kentucky’s distilling industry; a glossary of Bourbon and distilling terms; a list of KDA member Bourbon brands; links to the KDA’s Kentucky Bourbon Trail® tour and much more.

In approaching the new design, Gregory said Vimarc made sure the site would be a strong resource for distributing information, educating the public about the industry and communicating the latest news and messages from KDA member distilleries.

Vimarc also chose fresh colors and typography that provide a warm contrast to the vintage tones of the distilleries and a scrolling bar that showcases iconic images from each of the KDA’s members.

The KDA, founded in 1880, is charged with promoting, protecting and representing the state’s distilling industry. Its members include Beam Global Spirits & Wine (Jim Beam and Maker’s Mark), Brown-Forman, Diageo North America, Four Roses, Heaven Hill and Wild Turkey.

“We’re excited about today’s launch and are looking forward to adding more features in the coming months,” Gregory said. “We invite everyone to check back often and pass along any comments or suggestions.”

Category: American whiskey,Bourbon,Marketing,Websites Tags: 6 Comments

June 30th, 2009

Prestige Whisky: New online whisky shop

John Hansell

There’s a new online whisky shop. They even will ship to the U.S. (for a fee). I had a quick look at the site, and they have some whiskies already posted up, along with a few books. I didn’t really check out the prices and how competitive they are. I also have no involvement with them. I’m just passing along the information. If you want to have a look, the press release I received is below, along with the link to their site and blog.

Announcing an exciting new ‘recession proof’ web based business specialising in rare and exclusive whisky that wants to capitalise on its expertise in the rare and exclusive whisky sector.
 
After twelve months of painstaking market research, product sourcing and web development, Prestige Whisky is really proud to announce our official on-line launch with effect from 23rd of June 2009. We’re working in partnership with a mixture of massive whisky brand owners and smaller independent distilleries. All of our support partners are local British firms where possible. For example our delivery company is a small firm based in Elgin, chosen because of the service synergies they offer our business whilst maintaining the Scottish roots. 
 
Despite the effects of the credit crunch, Prestige Whisky are excited about the prospects for our new website bringing the best in rare and exclusive whisky to our customers.
 
We want to cheer up the nation and feel our focus on whisky as an aspirational lifestyle choice will enable both the connoisseur and new convert to whisky to enjoy some really fine examples of the ‘water of life’.
With some really exciting bottles available from as little as thirty five pounds rising to several thousands of pounds we feel we have something in our range to suit everyone.
 
As well as simply retailing whisky we will also be providing advice and feedback to our customers both over the phone and via our up to the minute news service. We’ll also be launching special additional shopping and whisky sourcing/auction services during our first few months of trading.
 
Find out more details about our approach at our website at www.prestigewhisky.com  and our blog http://prestigewhisky.blogspot.com
 
We are an ambitious new United Kingdom based business founded in 2008 who feel that at a time of economic downturn it’s our duty to set up and grow a thriving business which is fun  and shows the ‘naysayers’ that Britain is not on it’s knees. In fact quite the contrary – At Prestige Whisky we believe that the British people know when to let their hair down and have a ‘wee dram’, whilst at the same time supporting the work ethic which drives Prestige Whisky forward. We’re also at pains to make sure our local communities benefit from our success and we’ll bear this in mind when we need to recruit pro-active and skilled people from within the UK.

We feel that although we are starting small this business has massive potential even as the credit crunch bites. People still need something to cheer them up and also to enjoy giving to friends and colleagues. With our unique ethos, custom designed website, exciting product range, expert knowledge and commitment to customer quality we view 2009 as a massively exciting time to be launching a new business.
Check out our  website at www.prestigewhisky.com

For more information, comment or detail please contact :
Philip Knight, Partner
Prestige Whisky
0845 6254395
phil@prestigewhisky.com

Category: Specialty retailers,Websites Tags: 15 Comments

March 31st, 2009

The new GlenDronach releases

John Hansell

I just received a press release on GlenDronach. They told me about their new webstite, but they also let us know what the new line of whiskies will be. Here’s the info, directly from the press release:

The three exceptional malts coming to the market on April 6 and creating the GlenDronach “Core Range”. The popular 12-year-old “Original”; the iconic GlenDronach 15-year-old, now christened “Revival”; and the magnificent 18-year-old, named “Allardice” as a fond tip of the hat to its colourful founder.

I’m looking forward to trying the new range.

Category: New Releases,Scotch whisky,Websites Tags: 7 Comments

February 6th, 2009

There’s a new Malt Advocate website. Have a look!

John Hansell

It’s been months in the making, but Malt Advocate magazine’s completely revised and greatly enhanced website just went live. Have a look here.

Some of many enhancements include:

Improved navigation to provide a better user experience
A searchable Buyer’s Guide database
A greatly enhanced shopping area and shopping cart
A new “Whisky 101 section”
A live whisky news feed 
A listing of my five most recent blog postings with a link to this blog
A link to our new WhiskyFest blog, featuring timely WhiskyFest updates
A weekly whisky poll on timely topics

Go check it out and tell me what you think. And since it is brand new, we tried to iron out all the bugs, but if you find one, please let us know and we’ll fix it. Thanks!

Category: Breaking news,Malt Advocate Mag,Websites 11 Comments



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