This is the big news of the day here in the U.S. I’m seeing several news sources reporting it right now, but here’s one from Inc. Magazine. Give it a read.

What does the selling of a brewery have to do with whiskey? For starters, Anchor also makes whiskey (Old Potrero). In fact, Anchor, and its leader Fritz Maytag, pioneered the craft distilling movement here in the U.S., similar to how they lead the craft beer movement a couple decades ago.

The other connection to whiskey is the company buying Anchor: The Griffin Group. A couple years ago they purchased a major position in Preiss Imports. Preiss Imports bring into the U.S. Springbank, Duncan Taylor, BenRiach, GlenDronach, as well as distributing the Hirsch line of American whiskeys.

I’m not sure what all the synergisms are yet, but I am sure they will all play out in due time.