(Editor’s note: For those of you who commented on ratings in my previous posting due to a drift in the topic, feel free to copy and paste your thoughts here to keep this topic going here.)

I really think that it is absolutely necessary for me to rate the whiskies I review. When I read other people’s reviews that don’t have ratings (or that always give favorable ratings), I have a tough time taking them legitimately. 

There are whiskies that I like, whiskies that I don’t like, and a lot of whiskies I think are just average. A numerical rating makes this distinction.

Now, having said this, ratings without tasting notes (along with an explanation of why the reviewer likes or dislikes a whisky) are completely useless. I might like an Ardbeg very much, but if someone reading my review doesn’t like smoky whisky, they won’t like this Ardbeg, no matter how much I like it. The tasting notes should make this distinction. The person reading my review needs to look at the whole package: my rating AND my review to get the whole picture.

That’s how I feel about this, and it is why I review and rate whiskies the way I do.

[Trust me, it would be a lot easier for me if I didn't assign a rating to a whisky (or if I only posted "kind" reviews of whiskies), like many other publications do. You will find that many drinks magazines won't publish a rating of a product less than 80 because they don't want to piss of the advertisers. I have lost tens of thousands of dollars in advertising in Malt Advocate because I rate whiskies and publish ratings of whiskies I like and don't like. And I have been told by more than one importer that they don't want to send me review samples anymore because they fear that I might give the whisky a harsh review which could hurt their sales. ]

How do you feel about rating whiskies? If you don’t believe in ratings, why not? And if you do, explain your logic, and also explain what type of rating system you prefer (e.g., 100 point system, five point system, etc.)