About a year or two ago, the “think tank” department of Jim Beam picked my brain on rye whiskey. I hope it helped, because I found out today that they are coming out with a new rye whiskey around October. I’m told that the product will be called: (ri)1
I’m heading out the door for the weekend, but I wanted to let you know. I will have more details on Monday. Check back to my blog then. Have a great weekend everyone.
I’ve seen the mock up for the bottle – its completely catering to the hip back bars of clubs – very trendy… Interested to see if it will be a decent rye…